our business model



New business owners often invest a lot of time and money in property and equipment, but do not often match it by investing suitably in their logo.

Your logo should be unique, memorable and attractive. Your logo needs to be problem-free to print well on a variety of media. Your logo should have a long lifespan, without a need for redesign in a few years. Your logo must look professional.

Any logo design must include

  • Full colour design in CMYK (for generic offset printing, digital printing, etc.)
  • Spot colour design for spot colour reproduction (Pantone colours are specified for applications where colour consistency is important: business card and stationery, brochures and marketing materials)
  • Design in RGB mode for web and TV applications
  • Single colour design for single colour applications such as silk-screening, engraving, embroidery, stamping, vinyl stickers, holograms, etc.
  • Every logo must be designed in lossless (vector) format and stored in a “master file” for possible large size reproduction (such as store signs or billboards)

To design your logo we need your answers to the following:

  • Your company/brand name.
  • Do you have a slogan you want incorporated in your logo?
  • What is your industry?
  • Description of your product or service.
  • Your target audience.
  • A choice of logo types you would like explored:

Pictorial (such as Apple, WWF, Mercedes-Benz, Nestle, etc.)


Letters and/or words (some examples: HP, LG, Facebook, Coca-Cola, etc.)


Emblems (Harley-Davidson, Toronto Raptors, Arm and Hammer, NHL, etc.)


Character (Lacoste, Starbucks, etc.) **


** Extra charges may apply


Just Drawing in Adobe Illustrator – $100 and up*

We simply draw your logo. This is suitable if you know exactly what you want and have a sketch of your logo, or can give a detailed explanation of how your logo should look. You will receive one design in full colour only.

One Round of Sketches – $200 and up*

We will provide you with a round of 10 sketches, and then make a final logo drawing based on the chosen sketch. You will receive one final design in full colour only.

Creative Package – $400 and up*

We will provide you with two rounds of 10 sketches each.  Second round will be created based on the chosen design(s) from the first round. You will receive the final logo design in single colour and in full colour.

Full Corporate Identity – $1000 and up*

We will provide you with three rounds of sketches, corporate colours and a final logo design in all of the necessary formats: single colour, spot colour(s), full colours in CMYK and RGB. You will also receive a logo style guide, a business card sample, a letterhead sample and ad sketches with examples and suggestions.

* Prices depend on the complexity and details involved in design.


We do a lot of other things: illustration, professional photo retouching, naming, research, brand strategy, package design and 3d visualization. But we like to start with a logo.


We love design and we love money. However, we are a small studio and our admin costs are minimal. Therefore we never charge you more than we should. Highway robbery (or driveway, for that matter) is simply not what we are after. We are after happy, awesome, friendly designs and we love happy clients.